Passion for Lifestyle: We are driven by our love for the winter wilderness, and we aim to share this passion through our premium apparel that allows you to embrace your love for the mountains in your daily life.

Quality and Style: We are committed to crafting top-notch, fashion-forward apparel that not only represents your passion but also reflects your personal style.

Community and Connection: We stand alongside our fellow enthusiasts, creating a community of like-minded individuals who appreciate the beauty of the mountains.

Canadian Heritage: Rooted in the foothills of Alberta, Canada, our designs pay homage to our Canadian heritage and the landscapes that inspire us.

Giving Back: “Face the cold, Share the warmth” is more than a slogan; it’s a commitment to making a meaningful impact in the lives of children through our brand, even if we are not outdoor clothing in the traditional sense.

We look forward to sharing our passion for the winter and the mountains with those who seek to express their love for the outdoors through our high-quality, lifestyle apparel. Together, we’ll continue to “Face the Cold” in style and warmth.